If you are a serious Bounce House Operators than you know that YouTube is one of the most powerful FREE marketing tool any business can use. It helps close deals and increase your conversions to sales. The video will helps to demonstrate the product or services in full details.
However, use it wrong and it can hurt your business as well, not only on Google search engines but it’s powerful purpose with your customers.
Before embarking on this FREE powerful marketing tool, I suggest you do a couple of things. 1. Get yourself a decent camera or learn to properly use your smartphone. Smartphones today are built with powerful camera features that will make you look like a pro. 2. Take advantage of the HD ( High Definition)features. You want to make sure your videos are crystal clear and full HD mode quality when uploading it to YouTube.
If you don’t have a HD camera, don’t be afraid to spend on one. I’ve seen full quality hand held camera at Walmart for less than $100 or better yet. Head over to Ebay. Ebay have tons of good camera there.
You want to make sure you take advantage of the power of using YouTube videos. It will help you grow your rental business and increase your profits.
Here’s a screenshot of a real bad usage of YouTube:
Not only is this bad, it defeats it’s true purpose and marketing power. This is a bad case of someone either trying to save money or simply don’t know how to use their smartphone or equipment.
Take time and learn how to use your marketing tools.
Another thing when using YouTube and its description section always fill in as much information as possible. If you are displaying a unit, don’t send your visitors to your website home page. This is dead wrong!! Why would you want your potential customers looking for this unit on your site again? Simply use the actual URL link where the unit is located. For example instead of using www.mysite.com I would use the link where the unit is at like www.mysite.com/combo.
I didn’t get into optimizing your videos here as this is a whole different topic. This post is really about the visual and proper linking.
There no reason to fail in this industry and yet I see hundreds of Bounce House Operators struggling with their business. Did you know it’s much easier to create a scalable business than it was 10 years ago?